[MY NOTE: Video shows roundtable of 3 presenters - Paul Michelman and the gentlemen before and after him in my notes...]
Success with enhanced content.
Utility & Engagement:
Book and article as tool. Reconceiving them. Linking to web content.
Book as living content. Embedding social elements. Annotation.
Evolving from books to products. Huge white space for new digital content. Not sticking with book.
Taking greater ownership entire publishing chain. Compelling need to have much more of a relationship with customers . [MY NOTE: Isn't this what libraries are trying to do with their customers through the social media revoluton?]
Ebooks are more disruptive than one might imagine. Ebooks add cost and time. We are caught between the scroll and the bound book. We need better tools to connect disperate types of content. Creates massive customer service and support issues.
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Sent from my Pocket eDGe.
