Paper best reflective display 1900+ years old. Layered CMY colors on paper make color. Human color perception was quantified in the 1930s.
L* coding 100 is brightest white.
90 for magazines, 76% reflectivity
80 for color newsprint, 56% reflectivity
[Note: see Tom Koch PDF for detail]
Where is our full color ereader with magazine quality? Probably still 2-3 years out. Flexible? Likely 5 years out.
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Sent from my Pocket eDGe.