Ebook marketing:
Who are the end users.
What are their needs.
Who are the customers and how are purchase decisions made. Offer content for many segments.
Retail - users want a narrative. They buy longform content from retailer. Eink serves these users well. Content over pub year. They produce all titles in epub, new and previously published. Some best sellers are from the 40s and 80s (in a specific subject area like Civil War "Battle Cry of Freedom still in Amazon top 5 Civil War)
Institutional - students and researchers. Need lots of resources for short amounts of content (average 6-12 pages). Customers are institutions not really individuals. They build online products and PDFs for these institutional products. Costs applied title by title, greatest cost is Intellectual Property rights. Institutional titles not sold to individuals so must be price accordingly. $9.99 might be right price, $6.99 for some items. Maybe even $75.00. New frontier is to conect to end users. More knowledge about end use will help them know what the user will need next. Statistical gathering is becoming increasingly effective and makes the full circle to the publisher and writer. Better decisions on future content can be made.
