Cheryl Goodman from Qualcomm Mems (Mirasol)
Sr. Dir. Publisher Relations
Why displays? Display is the biggest power consuming device on mobiles.
Simple design. Mirasol reflects light. 2mW for color. 1600mW for typical LCD. Low power, color, motion, multimedia.
Hybrid device. Display component is the deciding factor. Window to content experience.
Color and motion have been the things most wanted.
People reading more digital content than they thought they would (Harrison Group). People with dedicated ereaders spending even more on books. Women more than men. Not entirely replacing trad print, but supplementing it.
Video did not kill tv. Tablets will not kill ereaders. Content is key and the publishers need to retrofit to the new medium. Truly a reading revolution, worldwide. Digital publishing is up all over; +60% in Korea.
Mirasol color shipping the end of this year. Several huge factories in Taiwan.
Multiple markets, multiple items. 5.7" so it can be pocketable. Lightweight, mimics size and weight of paperback.
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Sent from my Pocket eDGe.
