Thursday, September 29, 2011

Nikolay Malyarov from NewspaperDirect

Will newspapers survive? Paper - no. News - yes.

400 years of newspapers. Radio, TV, etc. Didn't kill them. Internet may not kill them but new information consumers may.

New news consumer: Generational, fragmented and promiscuous.

Newspapers slow to adapt to the new technology.

Mobile access will overcome desktop access in the near future.

75% of US pop have a mobile.

Currently 2000 publishers from 95 countries.

PressReader app

Newspapers are trying offering a discounted tablet if you pay for a subscription.
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Sent from my Pocket eDGe.